Coimbatore food company targets exports
Coimbatore-based TABP Snacks and Beverages is expanding its export operations to Mauritius and Sharjah while planning to increase domestic bottling capacity. The company aims to significantly grow its packaged drinking water segment alongside its existing juice and carbonated drink lines.
Why it matters
It illustrates the growth strategies of regional Indian beverage companies looking to scale through international exports and domestic infrastructure investment.
TABP Snacks and Beverages Private Limited in Coimbatore that sells bottled juices, drinking water, and carbonated drinks is looking at exports to south east and west Asian countries.
It shipped a trial consignment of 90,000 bottles of its flagship brand Plunge to Mauritius and is looking at expanding in Sharjah through a partner for the same brand.
The market for non-alcoholic drinks, excluding tea and coffee, in India is worth totally ₹1 lakh crore, Prabhu Gandhikumar, founder of TABP, told The Hindu recently.
Almost 20% of the company’s topline is from carbonated drinks, about 60% from juices, and 10% to 12% from packaged drinking water.
TABP launched packaged drinking water last year and is looking at 10 times growth by next June. “We want to take the revenue from this segment to 20% by end of next fiscal,” he said.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in