CogitX AI Appoints Michael Ellgass as President, Retail
CogitX AI has appointed Michael Ellgass as President of Retail to lead its go-to-market strategy. The company focuses on providing sovereign AI platforms that allow retailers to own their intelligence rather than renting it through token-based models.
Why it matters
The appointment signals a shift in retail technology toward proprietary AI ownership, potentially disrupting current SaaS-based AI pricing models.
Bangalore, Karnataka, India – Business Wire India
CogitX AI, a sovereign AI platform company, today announced the appointment of Michael Ellgass as President, Retail.
At CogitX, Ellgass will lead go-to-market across the company’s retail offerings, including marketing, supply chain, and merchandising, with a focus on commerce media. The mandate reflects CogitX’s core bet: retailers that own their AI outright, rather than rent it by the token, keep costs flat as adoption grows and build capability that compounds over time. That bet is already in production at one of the world’s largest agency holding companies, where CogitX is rapidly transforming engagements and workflows with AI powered by the platform.
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