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Coca-Cola is rolling out its biggest visual identity overhaul in years

Cris Tolomia
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Coca-Cola is updating its visual identity, including the return of a vertical wordmark on cans. The new branding will be applied to Coca-Cola Zero Sugar, though the rollout in North America is not expected until 2027.

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The refresh brings a vertical wordmark back to cans and updates Coca-Cola Zero Sugar packaging, but North America won't see the changes until 2027

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