Coast: What It Is, How it Works, Where to Watch
The Premier League is launching a 'Coast-to-Coast' initiative across the United States to capitalize on the soccer interest generated by the 2026 FIFA World Cup. The project includes watch parties in 15 U.S. cities during the opening weekend of the 2026–27 season.
Why it matters
This initiative highlights the growing commercial and cultural footprint of European soccer leagues within the American sports market.
Soccer fever spread across North America this summer as the United States, Canada and Mexico co-hosted the 2026 FIFA World Cup.
The tournament has helped spark significant interest in the beautiful game that, with any luck, will continue to build in the coming weeks, months and years.
The Premier League , world soccer’s most prestigious division, is keen to mobilize the hype created during the World Cup as it launches a ‘Coast-to-Coast’ initiative across the United States for the opening weekend of the 2026–27 season.
Arsenal supporters can watch the champions kick off their title defense in Denver. | Stuart MacFarlane/Arsenal FC/Getty Images) The Premier League’s Coast-to-Coast project spans the opening round of fixtures for the 2026–27 campaign, from Friday, Aug. 21 to Monday, Aug. 24, with watch parties staged up and down the United States for each of the 20 clubs.
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