CMAT heading for silver sales status with Top 10 breakthrough album as summer touring continues
Irish musician CMAT is nearing silver sales certification for her breakthrough album 'Euro-Country' following a successful promotional campaign. The artist is currently touring internationally and has received industry recognition for her media-savvy approach.
Why it matters
Highlights the success of independent-leaning artists in achieving mainstream chart milestones through strategic PR and consistent touring.
CMAT continues to build on her Top 10 breakthrough with Euro-Country (AWAL).
The Irish star, whose full name is Ciara Mary-Alice Thompson, debuted at No.2 with the album in October 2025. Euro-Country has now amassed consumption of 57,069 units (Official Charts Company).
With continued streaming as she continues summer touring, the album is on course to be certified silver (60,000 units) in the coming weeks. CMAT this week closed the Eden Sessions with the final performance of this year's series (pictured).
The impact of CMAT and Euro-Country was acknowledged at the Music Week Awards 2026 in the PR Campaign category, which was awarded to Overheard PR.
"It's testament to the fantastic record that Ciara released - it transcended genre," said Dan McCormick, director at Overheard PR. "It was popular across the press landscape. She is such a fantastic interviewee - she was so appealing to press people across the board."
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