Clucky’s new alarm app wakes you up with a crowing rooster
Clucky is a new iPhone alarm app designed to prevent snoozing by requiring users to complete interactive missions, such as math problems or physical exercises. The app also features a unique rooster-crowing alarm sound and social accountability features for groups.
Why it matters
It highlights the growing market for 'productivity' and 'habit-forming' apps that leverage gamification to address common behavioral challenges like oversleeping.
I was yelled at by a rooster this morning. And no, I don’t live on a farm. The culprit was a newly launched iPhone app I downloaded.
Meet Clucky , a new alarm app for habitual snoozers that gives you the option of being woken up by a rooster and then requires you to complete a mission before you can turn the alarm off.
Clucky joins a growing category of alarm apps, including Alarmy and Awake , that use challenges to keep people from simply turning off their alarms and going back to sleep. Its funniest selling point is arguably the rooster option, but the app’s broader strategy is to make dismissing an alarm just irritating and ridiculous enough that users have no choice but to fully wake up.
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