Clones CU at the heart of the community
Clones Credit Union emphasizes its role as a community-focused financial institution that prioritizes local support over profit. The CEO contrasts their face-to-face service model with the impersonal nature of digital-only banking apps.
Why it matters
It reflects the ongoing tension between traditional community-based financial institutions and the rise of digital-first fintech competitors.
For generations, Clones Credit Union has been more than a place to save or borrow money.
Since 1959, it has been part of the fabric of the local community, supporting the schools, clubs, organisations and initiatives in the area.
Bernie Gleeson , CEO, said: “Clones Credit Union is ‘For You, Not Profit’, with any profits gained being reinvested into the community and into the future of the Credit Union.”
While services offered by Revolut and other digital banks may offer convenience and useful digital features, they do not have the same connection to the communities they serve.
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