CKGSB-IE University Report Reveals New Models of Chinese Companies Going Global
A new report from CKGSB and IE University outlines how Chinese companies are evolving their globalization strategies toward 'capability export.' The research emphasizes the importance of localization and understanding local market nuances over simple scale-based expansion.
Why it matters
It provides insight into the changing dynamics of international business and the strategic shifts of Chinese multinationals in a fragmented global economy.
SINGAPORE , Sept. 15, 2026 /PRNewswire/ -- Cheung Kong Graduate School of Business (CKGSB) today launched Chinese Companies' New Playbook for Going Global , a joint report with IE University's China Observatory examining how Chinese companies are rethinking their globalization strategies in an increasingly fragmented global economy.
Led by CKGSB's Professor of Economics and Associate Dean Li Wei , the report argues that Chinese corporate globalization is entering a third phase — "capability export." Rather than simply shipping products or building overseas sales channels, companies are increasingly taking the operating capabilities abroad – including technical standards, product development, supply-chain organization, service, branding, and business models—while adapting them to local markets.
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