City with 'Costa del Crime' label wants to become Europe's rival to US Silicon Valley

For decades, the sun-drenched coastal city of Marbella on Spain’s Costa del Sol has been defined by two things: extreme wealth and international fugitives but now, the city is attempting a transformation, a report has claimed, adding that local authorities and business leaders are pushing a “Marbella 2.0” vision, which aims to reinvent the leisure destination into Silicon Valley of Europe, with Marbella acting as its Palo Alto.Fortune reported that Marbella is famous for signposts that direct visitors straight to luxury brands like Rolex and Louis Vuitton even as the streets are packed with Ferraris and Lamborghinis. Moreover, there has been a reported influx of criminals seeking a safe haven from the law even earned the region a notorious alternative moniker: the “Costa del Crime”.“We’re helping shift the narrative around Marbella from a leisure destination to a serious hub for modern professionals.