Cipla Health's new 'W.H.O. hai toh woh ORS hai' campaign highlights the importance of knowing the correct ORS
Cipla Health has launched an awareness campaign titled 'W.H.O. hai toh woh ORS hai' to educate consumers on identifying W.H.O.-approved Oral Rehydration Solutions. The initiative addresses the gap between ORS awareness and the actual knowledge of proper medical formulations.
Why it matters
Improving consumer knowledge regarding medical standards is critical for effective dehydration management and public health outcomes.
The initiative aims to encourage informed ORS purchase by promoting awareness of W.H.O.-recommended formulations
MUMBAI, India , July 30, 2026 /PRNewswire/ -- On the occasion of World ORS Da y , Cipla Health Limited has launched its annual awareness campaign for Prolyte ORS, aimed at encouraging consumers to understand the benefits of World Health Organization (W.H.O.) approved Oral Rehydration Solutions. Anchored in the message 'W.H.O. hai toh woh ORS hai' the campaign seeks to encourage consumers to look for the W.H.O. recommended mark on the pack while purchasing ORS.
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