Cinépolis India-distributed Hanuman Ansh Crosses Rs 100 Crore in its Fifth Week
The Hindi devotional film 'Hanuman Ansh' has surpassed Rs 100 crore at the Indian box office during its fifth week of release. Distributed by Cinépolis India, the film saw a significant surge in viewership through word-of-mouth, defying initial trade expectations.
Why it matters
The film's success demonstrates the power of regional devotional content and the effectiveness of data-driven distribution strategies in the Indian cinema market.
Hanuman Ansh, the Hindi devotional drama on the life of Neem Karoli Baba, distributed exclusively across India by Cinépolis India, has crossed Rs 100 crore at the India box office. The film collected Rs 44 crore over its fifth weekend, taking its total to Rs 113.15 crore.
Collections rose through the weekend. The film collected Rs 8.75 crore on Friday, Rs 15.25 crore on Saturday and Rs 20 crore on Sunday. Sunday’s collection was more than double Friday’s. The fifth weekend alone accounts for close to 40 per cent of the film’s total to date.
The film had crossed Rs 50 crore in its fourth week. It has more than doubled that figure in the days since.
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