Church's Texas Chicken's China debut drew 2-hour lines — and $22 offers to wait in them
Church's Texas Chicken opened its first location in Shanghai, resulting in long queues and a secondary market for professional line-waiters. The expansion reflects a continued appetite for affordable American fast food in China despite broader economic caution.
Why it matters
The trend illustrates shifting consumer behaviors in China, where spending on services and affordable indulgences remains resilient despite a property downturn.
Church's Texas Chicken plans to develop at least 600 restaurants across China. Ying Tang/NurPhoto/Getty Images Church's Texas Chicken's first mainland China store drew two-hour lines despite the rain. Queue-sitters asked up to $22 — more than the price of a six-piece bucket — on resale platforms. Church's is betting big on China, with plans to develop at least 600 restaurants across the country. China's consumer spending remains sluggish, but the arrival of a new American fried-chicken chain shows there's still an appetite for an affordable indulgence. Church's Texas Chicken opened its first mainland China location in Shanghai on Friday, drawing customers who waited in the rain for more than two hours, local media reported. Staff told Chinese news outlet Lanjing News that the restaurant was handling about 800 to 900 orders a day. The lines have spawned a small side hustle.
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