Chuck E. Cheese Launches Monthlong Fundraiser Benefiting the American Society for Deaf Children in Honor of National Deaf Awareness Month
Chuck E. Cheese is partnering with the American Society for Deaf Children for a monthlong fundraiser and the release of new ASL Sign-Along videos. The initiative aims to improve accessibility for deaf and hard-of-hearing families.
Why it matters
Corporate social responsibility initiatives focused on accessibility can significantly improve inclusion for marginalized communities.
Campaign spotlights Chuck E. Cheese's growing accessibility programming - including ASL Sign-Along videos created in partnership with ASDC, Sensory Sensitive Sundays™ and Sensory Sensitive Birthdays
Chuck E. Cheese ASL Sign-Along Video: "Helen's Dream Big"
Chuck E. Cheese's ASL Sign-Along video, "Helen's Dream Big," signed by ASL interpreter Ben Sinclair of the American Society for Deaf Children (ASDC). The video is part of Chuck E. Cheese's ongoing partnership with ASDC to make its content and entertainment experience more accessible for deaf and hard-of-hearing families.
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