'Choreographers are the new DJs': The art of the viral dance routine
Choreographer Luam Keflezgy discusses the rise of viral dance routines on social media, specifically focusing on her work with artist PinkPantheress. She explains that successful viral dances often rely on simple, striking, and geometric movements that resonate with online audiences.
Why it matters
It highlights how social media platforms have fundamentally changed music marketing and the role of choreography in pop culture.
Zara Larsson and PinkPantheress: What's behind the viral dances?
The article is a cultural feature piece that focuses on industry trends without taking a political or controversial stance.
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