Chinese entrepreneur charges Rs 4,200/hour for back scratching service
A Chinese entrepreneur has launched a professional back-scratching service in Shenzhen that charges 300 yuan per hour. The business, branded as Suma, focuses on light skin stimulation to help customers relax and relieve stress.
Why it matters
It highlights emerging niche service economies in urban China and the growing demand for unconventional wellness and stress-relief solutions.
What if the one thing you need to relax after a stressful day is not a massage, but simply someone scratching that impossible-to-reach itch on your back? In Shenzhen, China, one entrepreneur is betting that people are willing to pay for exactly that. According to the South China Morning Post (SCMP), and as reported by The Tribune, 32-year-old Zhang Xiaoqiao has turned professional itch-scratching into a business, with his two outlets together reportedly generating around 100,000 yuan (about Rs 14 lakh) in gross monthly revenue.A massage-like experience, but for itchingZhang’s business operates under the brand name Suma. Customers lie on beds, much as they would during a massage, while trained staff gently scratch different parts of their bodies using specially designed pointed nails.The service costs 300 yuan, or roughly Rs 4,200, for an hour.
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