China's Midea, 99 Speed Mart collaborate to expand home appliance network
Midea Group and 99 Speed Mart have entered a strategic partnership to distribute Midea's home appliances across over 3,100 retail branches in Malaysia. The collaboration aims to improve consumer access to energy-efficient household goods while expanding Midea's physical retail footprint.
Why it matters
This partnership significantly increases the accessibility of affordable home technology for Malaysian households and strengthens the retail distribution strategy for a major global appliance manufacturer.
SHAH ALAM: China’s smart home appliance manufacturer Midea Group (Midea) and 99 Speed Mart Sdn Bhd (99 Speed Mart) today announced a strategic collaboration to expand the availability of quality, energy-efficient home appliances across more than 3,100 branches of the latter’s retail chain nationwide.
Midea Malaysia managing director Mark Tam said the move aims to increase consumer accessibility to basic electrical goods through the largest mini-market retail chain in Malaysia.
He said the collaboration leverages 99 Speed Mart’s extensive distribution network to reach neighbourhood communities more effectively, in line with their "Near n’ Save” slogan.
"Through this collaboration, Midea can provide easier access to the latest home appliances and technology such as blenders, electric kettles, rice cookers, fans, toasters, ovens, vacuum cleaners and stoves directly at locations closest to consumers,” he said during the memorandum of understanding (MoU) signing ceremony between Midea and 99 Speed Mart, here, today.
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