Child influencers, children in vlogs now covered by new DOLE rules

The Philippine Department of Labor and Employment has issued new guidelines requiring work permits for children under 15 participating in digital content creation, including vlogs and livestreams. This move aims to extend existing child labor protections to the digital media landscape.
Why it matters
It addresses the growing concern over the exploitation of child influencers in the unregulated digital economy.
MANILA, Philippines - Children younger than 15 who participate in vlogs, livestreams, digital advertisements and other online content may need a work permit from the Department of Labor and Employment.
Labor Secretary Francis Tolentino issued Labor Advisory 12, Series of 2026, reminding parents, guardians and employers that child labor safeguards also apply to digital media and content creation.
The July 21 advisory covers children participating in public entertainment or information activities through traditional and online media.
Under Republic Act 9231, children below 15 generally may not be employed, except when they work under the sole responsibility of a parent or legal guardian in an undertaking that employs only family members, or when their participation in public entertainment or information is essential.
Employers must secure a permit from DOLE before engaging a child covered by the rules.
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