Chelsea unveil 2026-27 away kit by Nike
Chelsea FC has unveiled their new black away kit for the 2026-27 season, featuring 'Midwest Gold' accents on the collar and sleeves. The design marks a shift back to black, moving away from the plain aesthetic of previous seasons.
Why it matters
Kit releases are significant cultural and commercial events for football fans and represent a major revenue stream for professional sports clubs.
Chelsea’s away shirt for the upcoming season will be a fairly snazzy-looking black number, with just enough design features and subtle patterning to make it interesting — unlike, say, last year’s third shirt, which was just a plain black tee at the end of the day.
While the classic color for a Chelsea away shirt, I’d argue, is yellow, both black and white have become popular design choices in more modern times, so this one fits the trend. (The rumored third kit for this season is white.)
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