ChatGPT is getting verified AI ‘Business Agents’
OpenAI is introducing verified 'Business Agents' to ChatGPT, allowing users to interact directly with brand-representative AI for tasks like comparison shopping. Businesses can verify their identity through a new 'Business Hub' to provide accurate information and gain insights into user interactions.
Why it matters
This marks a major step in the commercialization of generative AI, moving from general-purpose chatbots to integrated business-to-consumer service platforms.
ChatGPT is going to let you chat with verified “Business Agents” that represent a brand to help you with things like comparison shopping. The feature, available first to “eligible” e-commerce and online service businesses in the US, is launching as part of a suite of business-focused features in ChatGPT being announced today in beta.
You can start talking with a Business Agent if a business that has created one appears in a response from ChatGPT. While chatting with a custom agent, you can ask about a business’s offerings and ask follow-up questions, like asking about differences between two different products. Businesses can specify a Business Agent’s instructions and provide business context so that the agent knows how to respond.
[Image: https://platform.theverge.com/wp-content/uploads/sites/2/2026/11/Business-Agent-Setup.png?quality=90&strip=all]
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