ChatGPT can now virtually try on clothes for you
OpenAI has introduced new shopping features to ChatGPT, including a virtual try-on tool and a product favoriting system. These updates utilize the new ChatGPT Images 2.5 model to help users visualize clothing and manage their shopping lists.
Why it matters
This marks a significant shift for AI assistants moving from simple text-based queries to integrated e-commerce agents that compete with platforms like Pinterest.
OpenAI is again experimenting with how its conversational AI assistant, ChatGPT, can help users as they shop online. On Thursday, the company announced the global launch of two new shopping features, including a way to virtually try on clothing and accessories and a new favoriting function that can help users save products they like for later reference.
The updates arrive at a time when AI assistants are exploring consumer use cases around shopping. OpenAI already had to pivot from one of its earlier ideas in this space, an instant checkout feature that ended up not performing well. More recently, agentic AI startup Instinct began pushing product recommendations to users, but some felt that the proactive recommendations were an overreach, more akin to ads than helpful suggestions.
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