ChatGPT Ads Appeared In 47% Of Video Gaming Chats, Data Shows

Data shows ChatGPT ads becoming more common in retail conversations among US users on desktop.

SEJ STAFF Matt G. Southern 12 hours ago ⋅ 4 min read SEJ STAFF Matt G. Southern Senior News Writer at Search Engine Journal Bio Follow 118 READS Sponsored ads appeared in 47% of the ChatGPT conversations about video games and consoles that Comscore tracked in U.S. PC activity in June, up from 3% in March.

The figure is from Comscore's Q2 2026 AI Intelligence Report , released on Sept. 22. During this period, ad presence increased from 5% to 24% in toys and hobbies discussions, and from 9% to 22% in books, music, and video.

Ad presence in ChatGPT gaming conversations stayed between 3% and 4% through April, then increased to 18% in May and reached 47% in June.