ChatGPT adds virtual try-on for clothes and accessories
OpenAI has introduced a virtual try-on feature for ChatGPT, allowing users to upload selfies to visualize how clothing and accessories appear on them. This tool integrates with the platform's existing shopping capabilities and utilizes the ChatGPT Images 2.5 model.
Why it matters
This feature represents a growing trend in e-commerce where AI is used to bridge the gap between digital browsing and physical product visualization.
Tech News Tech ChatGPT adds virtual try-on for clothes and accessories By t2ONLINE Web Desk Published: 2 Oct 2026, 4:13PM | 1 min read Picture: iStock
OpenAI has added a virtual try-on feature to ChatGPT. Users can upload a selfie to see how clothes and accessories might look on them, and the feature adds to the chatbot's shopping tools.
The company announced the feature on October 1. It is available in ChatGPT on mobile and web.
A "Try on" button now appears on product listings for clothes and accessories in ChatGPT. When users select it, they can take or upload a selfie, and ChatGPT generates a try-on image of them wearing the item.
The images are created with ChatGPT Images 2.5, the image model it released in September.
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