Charli XCX on lying, Love Island and life post-Brat
Pop star Charli XCX discusses the strategic 'drip-feeding' of information regarding her music releases, including her recent admission of lying about her album progress. Industry experts suggest this behavior is part of a calculated marketing strategy to maintain audience engagement in an era of short attention spans.
Why it matters
It provides insight into the evolving relationship between artists, social media, and the strategic marketing of cultural products.
Image source, Getty Images Image caption, Charli XCX sat down with BBC Radio 1 presenter Jack Saunders to unpick her new album, Music, Fashion, Film.
This is the question posed by Radio 1's Jack Saunders to Charli XCX about an answer she gave in their last interview.
The Apple singer previously told the presenter that she hadn't started making any new music - when in fact she was putting the finishing touches to her new album, Music, Fashion, Film.
"I'd finished the record pretty much," she tells Saunders during a special performance at the BBC's Maida Vale studios.
"So I was just lying to your face basically.
"I knew when I said yes to Reading and Leeds it was going to be about this next album."
But why do artists feel they need to keep their plans under wraps, and is there pressure to do so?
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