Channel 4’s new social media drama has 90-second episodes - and it’s as enjoyable as watching adverts
Channel 4 has launched a new short-form vertical drama titled 'The Guest List' on social media, featuring 90-second episodes. The review criticizes the series for lacking tension and depth, comparing it unfavorably to more addictive international microdramas.
Why it matters
This highlights the growing trend of 'vertical dramas' and the challenges traditional broadcasters face in adapting content for mobile-first social media audiences.
Party people … the cast of the Guest List, Channel 4’s short-form phone drama. Photograph: Channel 4 Party people … the cast of the Guest List, Channel 4’s short-form phone drama. Photograph: Channel 4 Drama Channel 4’s new social media drama has 90-second episodes – and it’s as enjoyable as watching adverts Vertical dramas are a global phenomenon made in bite-sized addictive chunks to watch on phones. But Channel 4 has made a slow-release syrupy tale in five parts – without tension or actual drama
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