Chandigarh University Student Develops E-Commerce Platform to Promote Heritage Products of Indian Artisans
Tanish Sharma, a student at Chandigarh University, has launched an e-commerce platform called 'The Banjara' to support Indian artisans. The platform connects traditional craftspeople from 18 states to modern markets, promoting the 'Vocal for Local' initiative.
Why it matters
It highlights the intersection of digital entrepreneurship and the preservation of traditional cultural heritage in emerging economies.
CU Student of MBA Digital Marketing, Tanish Sharma, Inspired by PM Modi's 'Vocal for Local' Initiative
CHANDIGARH, India , July 21, 2026 /PRNewswire/ -- A student of MBA Digital Marketing at Chandigarh University, Tanish Sharma has founded an e-commerce platform, 'The Banjara' ( https://thebanjara.in/ ), connecting traditional artisans across 28 states of India to preserve heritage crafts and empower rural communities by bringing authentic Indian craftsmanship to buyers in modern markets.
Inspired by Prime Minister Narendra Modi's 'Vocal for Local initiative, 'The Banjara' is selling more than 250 products of over 40 traditional artisans from 18 states including J&K, Himachal Pradesh, Punjab, Haryana, Uttarakhand, Rajasthan, Maharashtra, Gujarat, Bihar, Madhya Pradesh, Odisha, Tamil Nadu, West Bengal, Jharkhand, Andhra Pradesh, Uttar Pradesh, Kerala and Karnataka.
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