Chandigarh University Student Develops E-Commerce Platform to Promote Heritage Products of Indian Artisans
Chandigarh University student Tanish Sharma has launched an e-commerce platform called 'The Banjara' to connect traditional Indian artisans with modern markets. The initiative aims to preserve heritage crafts and support rural communities in line with the 'Vocal for Local' campaign.
Why it matters
Digital platforms are increasingly being used to bridge the gap between rural craftsmanship and urban consumers, helping to sustain traditional cultural industries.
CU Student of MBA Digital Marketing, Tanish Sharma, Inspired by PM Modi's 'Vocal for Local' Initiative
CHANDIGARH, India , July 21, 2026 /PRNewswire/ -- A student of MBA Digital Marketing at Chandigarh University, Tanish Sharma has founded an e-commerce platform, 'The Banjara' ( https://thebanjara.in/ ), connecting traditional artisans across 28 states of India to preserve heritage crafts and empower rural communities by bringing authentic Indian craftsmanship to buyers in modern markets.
Inspired by Prime Minister Narendra Modi's 'Vocal for Local initiative, 'The Banjara' is selling more than 250 products of over 40 traditional artisans from 18 states including J&K, Himachal Pradesh, Punjab, Haryana, Uttarakhand, Rajasthan, Maharashtra, Gujarat, Bihar, Madhya Pradesh, Odisha, Tamil Nadu, West Bengal, Jharkhand, Andhra Pradesh, Uttar Pradesh, Kerala and Karnataka.
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