Central Cee drops 'The Team': Global rap sensation joins forces with Coca-Cola for ultimate Premier League anthem
UK rap artist Central Cee has collaborated with Coca-Cola to release 'The Team', a new track serving as the official anthem for the Premier League season. The partnership aims to blend UK drill culture with the global reach of professional football.
Why it matters
This collaboration illustrates the growing trend of cross-industry marketing between global music stars and major sports leagues to engage younger demographics.
West London’s global rap powerhouse Central Cee has officially entered the football arena, teaming up with Coca-Cola to release a high-octane original track titled ‘The Team’. Designed to serve as the definitive soundtrack for the new Premier League season, the release marks a unique intersection between UK drill culture and the world’s most-watched football league.
The collaboration between Central Cee and Coca-Cola Zero Sugar, the Official Soft Drink of the Premier League, represents a significant cultural moment for both music and sport. Titled ‘The Team’, the track was specifically crafted for Coca-Cola’s latest campaign, 'Taste Every Second', aiming to encapsulate the raw, unfiltered emotions that define the English top flight. Released under the rapper's own Live Yours imprint via Columbia Records and Coca-Cola’s real thing records, the song hit streaming platforms on August 18th.
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