Celia Birtwell ‘humanises’ Burberry in London fashion week closing show
Textile designer Celia Birtwell collaborated with Burberry for a one-off collection that closed London Fashion Week. The collection aims to humanize the luxury brand by incorporating Birtwell's signature floral doodles and prints.
Why it matters
This collaboration reflects a strategic shift for luxury brands like Burberry to revitalize their image through artistic partnerships and emotional branding.
Models showing leafy prints in the Burberry meets Birtwell spring-summer 2027 collection. Models showing leafy prints in the Burberry meets Birtwell spring-summer 2027 collection. London fashion week Celia Birtwell ‘humanises’ Burberry in London fashion week closing show Textile designer brings florals, vines and smiley doodles to brand’s luxury checks for one-off paired collection
Prefer the Guardian on Google Burberry and Celia Birtwell are both national treasures of sorts. One is Britain’s grandest luxury name, the other the textile designer who dressed bohemian 1960s London in her prints and has a place in art history as David Hockney’s favourite muse.
Burberry’s designer, Daniel Lee, has always loved Birtwell’s prints. When the two met this spring, he fell for “her energy, and her zest for life”, and a one-off Burberry meets Birtwell collection that closed London fashion week was born.
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