Celebrity influencers paid up to £1m to advertise deodorant on Instagram
Brands are increasingly shifting marketing budgets toward influencer partnerships, with some companies paying seven-figure fees for celebrity endorsements on Instagram. Agencies argue that influencers provide a level of trust and engagement that traditional media currently lacks.
Why it matters
This highlights the evolving nature of digital advertising and the significant economic power held by social media influencers.
Figure caption, How much do influencers get paid to endorse products?
The article presents the business strategy of influencer marketing neutrally, citing both brand founders and marketing experts.
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