'Celebrate handloom day like you marked friendship day': PM's appeal in Insta video
Prime Minister Narendra Modi released an Instagram video urging citizens to celebrate National Handloom Day with the same enthusiasm as Friendship Day. He emphasized the importance of supporting local artisans and preserving India's cultural heritage.
Why it matters
The appeal reflects the government's ongoing 'Vocal for Local' campaign aimed at boosting the domestic textile economy.
Prime Minister Narendra Modi on Thursday urged people to celebrate National Handloom Day with the same enthusiasm they showed for Friendship Day, making a heartfelt appeal in yet another Instagram video aimed at connecting directly with Gen Z.In the video, PM Modi said that just as people enthusiastically exchanged friendship bands and celebrated their bonds with loved ones, they should now come together to honour India's rich handloom tradition. He encouraged citizens to buy and wear handloom products, saying that every purchase strengthens the livelihoods of lakhs of weavers while preserving the country's centuries-old cultural heritage."Just as you celebrated Friendship Day with great warmth, celebrate Handloom Day too," the PM said, urging people to make handloom a part of their daily lives rather than limiting it to a symbolic occasion.
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