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Modern Ghana·2 min read·easy

CDA Consult launches ‘Verify Before You Buy’ campaign to protect consumers from counterfeit goods

K
Kristodia Otibu Asiedu II Contributor
CDA Consult launches ‘Verify Before You Buy’ campaign to protect consumers from counterfeit goods
✦AI Summary

The Communication for Development and Advocacy Consult has launched a 'Verify Before You Buy' campaign in Ghana. The initiative aims to educate consumers on identifying counterfeit and substandard goods to prevent financial loss and health risks.

Why it matters

Consumer protection initiatives are vital in developing markets where counterfeit goods can pose significant public health and safety threats.

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The Communication for Development and Advocacy Consult (CDA Consult) has launched a nationwide consumer protection campaign urging Ghanaians to prioritise product safety, quality and authenticity over low prices when making purchasing decisions.

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businesssocial justicehealth
Political Bias
Center
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Confidence: 90%

The report is a straightforward account of a public awareness campaign without political framing.

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