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Business Insider·3 min read·medium

Caviar and selfies with Alix Earle: Inside Time magazine's soiree for top creators

Caviar and selfies with Alix Earle: Inside Time magazine's soiree for top creators
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Time magazine hosted its second annual 'Time100' creators party in Brooklyn, featuring influencer Alix Earle as a central figure. The event served as a networking hub for prominent digital creators and internet personalities.

Why it matters

It highlights the growing influence of social media creators in mainstream media and the professionalization of the influencer economy.

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Everyone wanted to snap a picture with Alix Earle at Time's party for creators. Kevin Mazur/Getty Images for TIME Time magazine threw a cocktail party for its second annual "Time100" list honoring creators. Alix Earle was a cover star — and the woman of the hour at Time's soiree. Business Insider asked the room of creators who else they were dying to network with. "Do you want caviar?" Servers floated around a renovated pencil factory in Brooklyn with holsters carrying caviar and crackers around their waists, while internet stars mingled. The soiree, hosted by Time magazine, celebrated the publication's second annual "Time100" list of content creators. The woman of the hour: Alix Earle , one of the magazine's latest cover stars. Earle was recording interviews on the red carpet. Sydney Bradley/BI When I arrived at the function, Earle was giving a red carpet interview.

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