Catholic Communicators at First-Ever SIGNIS World Congress in Africa Cautioned Against Pursuit of Self-Promotion
At the SIGNIS World Congress in Kigali, Bishop Gerald Mamman Musa urged Catholic communicators to prioritize service and the Gospel over social media popularity. He warned that the digital age encourages a harmful focus on self-promotion and vanity metrics.
Why it matters
This highlights the ongoing tension between traditional religious values and the modern digital landscape, specifically regarding how faith-based organizations utilize media.
Kigali, 08 August, 2026 / 5:43 pm (ACI Africa).
Catholic communicators should not measure their identity and success by social media followers, likes or popularity, but by their willingness to give themselves in service of the Gospel, Bishop Gerald Mamman Musa of Nigeria’s Katsina Diocese has said.
In his homily towards the conclusion of the August 3-8 SIGNIS World Congress in Kigali, Bishop Musa warned Catholic communicators against allowing the digital age to turn communication into a search for recognition and popularity.
“Our true identity is not found in self-promotion,” the Nigerian Catholic Bishop said during the morning Mass at St. Paul Chapel in Kigali on Friday, August 7.
He added, “In this age, we are looking for followers. We are looking for so many things.”
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