Casio’s Crystal G-Shock Is the Most Expensive Ever Made

Casio has released a limited-edition G-Shock collection featuring blue sapphire crystal, with the flagship model priced at $80,000. This project represents a shift for the brand, moving from mass-market utility watches into the ultra-luxury horology segment.
Why it matters
This move highlights how heritage brands are leveraging engineering innovation to reposition themselves in the luxury goods market.
These were built with, for the time, high-end Casio features such as Tough Solar power and Multiband 6 radio-controlled timekeeping—but as they didn’t meet the G-Shock shock-resistance standards, the trio was never intended for sale. They were primarily a symbol of innovation for the Japanese brand, which started in 1983 specializing in super-tough performance timepieces.
Now, nine years later, in what Casio is calling the culmination of an “eight-year project” (so presumably the ball started rolling soon after the excited reception Ibe’s crystal concepts got on stage at MSG), G-Shock is launching a three-watch collection using blue sapphire as an expression of what happens when G-Shock toughness meets Japanese engineering. The flagship model, and by far the most expensive, is the $80,000 MRG-D5000, the first-ever retail G-Shock with an outer case and bezel hewn entirely from blue sapphire crystal.
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