Wired·3 min read·medium

Casio’s Crystal G-Shock Is the Most Expensive Ever Made

J
Jeremy White
Casio’s Crystal G-Shock Is the Most Expensive Ever Made
✦AI Summary

Casio has released a limited-edition G-Shock collection featuring blue sapphire crystal, with the flagship model priced at $80,000. This project represents a shift for the brand, moving from mass-market utility watches into the ultra-luxury horology segment.

Why it matters

This move highlights how heritage brands are leveraging engineering innovation to reposition themselves in the luxury goods market.

✦Dive DeeperCreate a free account to unlock

These were built with, for the time, high-end Casio features such as Tough Solar power and Multiband 6 radio-controlled timekeeping—but as they didn’t meet the G-Shock shock-resistance standards, the trio was never intended for sale. They were primarily a symbol of innovation for the Japanese brand, which started in 1983 specializing in super-tough performance timepieces.

Now, nine years later, in what Casio is calling the culmination of an “eight-year project” (so presumably the ball started rolling soon after the excited reception Ibe’s crystal concepts got on stage at MSG), G-Shock is launching a three-watch collection using blue sapphire as an expression of what happens when G-Shock toughness meets Japanese engineering. The flagship model, and by far the most expensive, is the $80,000 MRG-D5000, the first-ever retail G-Shock with an outer case and bezel hewn entirely from blue sapphire crystal.

Continue reading on Headlinne

Create a free account to read the full article.

Read full article →
businessdesigntechnology
✦

Get smarter about the news

Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.

Create free account

Already have an account? Sign in