CASA BACARDÍ Gets Bigger This Year, Taking its Spirit of Music, Culture, and Experiences to Dehradun
Bacardi is expanding its 'CASA BACARDÍ' experiential platform to Dehradun, India, in October 2026. The event aims to blend music, culture, and local mountain-themed experiences to engage younger audiences.
Why it matters
This reflects a growing trend of lifestyle brands using immersive, location-specific events to build deeper community engagement in emerging markets.
GURGAON, India , Sept. 17, 2026 /PRNewswire/ -- CASA BACARDÍ gets bigger this year, taking its beat across India with a wider range of music, cultural and immersive experiences. The platform is bringing the 'BACARDÍ Way of Life' to new locations and communities, with each edition offering a distinct way to come together, discover and celebrate what moves you.
At the heart of this journey is Follow the Beat , an integrated thread that takes CASA BACARDÍ across the country - from mountains and islands to city nights and festivals - each chapter following the sounds, ideas, and cultural expressions that move young India today.
Following the success of its first-ever Tropical Edition in Goa earlier this year, CASA BACARDÍ now heads to Dehradun on 3 and 4 October 2026, bringing its distinctive mix of global music, creative expression, and interactive moments to the mountains.
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