CaRRoL BoYeS Partners With CANSA to Raise Awareness this Breast Cancer Awareness Month
Carrol Boyes has partnered with CANSA to launch a limited-edition pen collection to raise awareness for Breast Cancer Awareness Month. The initiative honors the late artist's commitment to the cause and supports the organization's 'Purchase with Purpose' campaign.
Why it matters
Corporate social responsibility initiatives can significantly boost funding and public awareness for health-related non-profits.
In partnership with CANSA's 'Purchase with Purpose' campaign, Carrol Boyes is introducing a limited-edition Pink Legacy Pen for Breast Cancer Awareness Month, says the company.
Created as a special edition of the Carrol Boyes Legacy Collection, in ballpoint, rollerball and fountain pen formats, they are distinguished by a pink body and signature sculptural "Woman" motif. The female figure emerges gracefully to form the clip, rendered in gold finishes. As she has throughout Carrol Boyes' work, the woman becomes more than an artistic motif, she represents resilience, elegance and enduring femininity. It is a fitting expression for a pen created to carry a message that deserves to be written, shared and remembered.
The collaboration will extend beyond the limited-edition pen. On Wednesday, 21 October, CANSA will host its annual High Tea, honouring life, survivorship and caregiving. Carrol Boyes is proud to partner with and sponsor the event, adds the company.
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