Canadian Tire and Tim Hortons join forces to link their loyalty programs
Canadian Tire and Tim Hortons have partnered to link their loyalty programs, allowing customers to earn rewards across both retail and cafe platforms. The move aims to increase membership engagement for both legacy brands through cross-promotional incentives.
Why it matters
This partnership reflects a broader trend of legacy retailers consolidating loyalty ecosystems to combat market saturation and retain customer spending.
Under a partnership launched between the home goods retailer and cafe giant on Wednesday, customers who link their Triangle and Tims Rewards accounts will earn between two and five per cent in Canadian Tire money in addition to Tims points on select Tims purchases.
The arrangement is meant to draw Tims customers to Canadian Tire and vice versa.
Right now, 53 per cent of Triangle Rewards customers are enrolled in both loyalty programs. Canadian Tire has about 12 million Triangle Rewards members and 1,600 locations across its banners. Tims counts eight million loyalty program users and 4,000 restaurants in Canada.
By uniting, "both Triangle Rewards will grow and Tim Hortons reward members will grow," Darryl Jenkins, Canadian Tire's executive vice-president and chief development officer, said in an interview.
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