Canadian Actor Jonathan Torrens Touring NL to Promote Locally Bottled Whisky
Canadian actor Jonathan Torrens is touring Newfoundland and Labrador to promote his locally bottled whisky brand, Keepers. The actor chose to debut the product in the province to honor its local manufacturing roots.
Why it matters
This reflects regional economic development and the trend of celebrity-backed consumer goods entering local markets.
Canadian actor Jonathan Torrens is continuing his tour of the province this afternoon with a stop at the NLC to promote his new Canadian whisky, Keepers.
The actor—best known for his role as “J-Roc” on Trailer Park Boys and for hosting Street Cents and Jonovision—saw his product hit NLC shelves earlier this month.
Torrens says because the spirit is bottled right here in Newfoundland and Labrador, he wanted to debut it here first before taking it across the country.
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