Can the Galaxy Z Fold 8 make Samsung cool with the iPhone generation?
Samsung's new Galaxy Z Fold 8 is gaining significant traction among younger consumers, particularly women in their 20s and 30s, helping the brand shed its 'out-of-touch' image. Record-breaking preorder numbers suggest a successful shift in market perception compared to previous generations.
Why it matters
Samsung's ability to capture the younger demographic is vital for competing against Apple's dominance in the premium smartphone market.
The Korean maker’s latest lineup is gaining ground among younger consumers, particularly women in the 20s and 30s.
LEE JAE-LIM LEE JAE-LIM BUSINESS REPORTER Published August 10, 2026 - 6:12 p.m. Modified August 10, 2026 - 6:57 p.m. Models each pose with the latest Galaxy Z series devices at a Samsung store in Seoul. From left are the Galaxy Z Fold 8, Z Fold 8 Ultra and Z Flip 8. SAMSUNG ELECTRONICS The newly released Galaxy Z Fold 8, a wider, passport-sized foldable, is winning over young female buyers in a way Samsung's foldables never have before.
Galaxy foldables were once mocked as "ajae" phones, using Korean slang for an older, out-of-touch middle-aged man. But with a redesigned body, the Fold 8 appears to be shedding that image, gaining ground among women in their teens through their 30s.
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