Can't stop thinking about food?
This article explores the concept of 'food noise,' defined as persistent, intrusive thoughts about food that occur even when a person is not physically hungry. It highlights how biological factors, particularly hormonal fluctuations in women, contribute to these cravings and challenges the notion that such behavior is merely a lack of self-control.
Why it matters
Understanding the physiological and psychological drivers of food cravings can help destigmatize weight management and inform more effective clinical approaches to nutrition and health.
Why can’t some women seem to stop thinking about food?
A desire for chocolate before their period, a sudden urge for something sweet after a stressful day, or constantly thinking about what to eat next, may seem like ordinary cravings.
But when thoughts about food become persistent and difficult to ignore, they may be more than hunger.
Increasingly described by patients, clinicians and researchers as “food noise”, the term refers to persistent thoughts about food, eating and cravings that continue even when a person is not physically hungry.
“Food noise simply means there are constant ‘voices’ or thoughts in your mind that repeatedly remind you to eat,” says consultant endocrinologist Dr Lim Kim Piow.
“You crave enjoyable foods or sugary drinks because they give you a sense of satisfaction.
“If you don’t get them, you may feel sad, depressed or agitated.”
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