Can Google make its Pixel perfect in India? | Explained
Google is considering shifting Pixel smartphone production from China to India or Vietnam due to geopolitical tensions. The article analyzes India's potential as a manufacturing hub, comparing it to Apple's successful localization strategy.
Why it matters
The shift in global supply chains impacts international trade, technology manufacturing, and the Indian economy.
The story so far : Fresh out of the Pixel 11 series launch , media outlets are reporting that Google wants to move their Pixel production away from China, mainly due to geopolitical tensions with the U.S.
If this happens, India or Vietnam would likely be Google’s destination for its Pixel manufacturing needs; India is already making phones for Apple while Vietnam offers more affordable labour. From where Google stands, Samsung is a success story to watch. The South Korean electronics giant has already completed 30 years of manufacturing in India.
India’s biggest advantage is its young population that is evolving and moving towards premiumisation. Consider Apple, which is now among the top five smartphone brands in India. The aspirational young crowd has encouraged Apple to open six retail stores in India. The country’s consumer potential is enormous, despite the more price-sensitive nature of the market when compared to China.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in