Can Doing Good Create Business Value?
A new book by Professor Rui (Juliet) Zhu explores how companies can integrate social value into their core business models to drive commercial success. The research argues that ESG initiatives should move beyond mere compliance to become a fundamental part of business strategy.
Why it matters
The book provides a framework for businesses to align profitability with social responsibility, a growing trend in global corporate governance.
New Book Shows How Companies Can Move ESG Beyond Compliance to Value Creation
BEIJING , Sept. 10, 2026 /PRNewswire/ -- As sustainability reporting moves into a new phase across Greater China, companies face a question that disclosure rules alone cannot answer: can doing good also create business value?
The Book Business for Good: The Power to Create Change addresses this question. Written by Rui (Juliet) Zhu , Professor of Marketing and Director of the Research Department on ESG and Social Innovation at Cheung Kong Graduate School of Business (CKGSB), the book defines Business for Good as integrating social value into an enterprise's core strengths so that social progress can also generate commercial value. Rather than treating responsibility as something done only after profits are made, it argues that solving real social problems can be built into the business itself.
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