Can Apple make smart glasses that aren’t a constant privacy threat?
Apple has reportedly delayed the launch of its smart glasses to late 2027 to better address privacy concerns. The company aims to differentiate its product from competitors by emphasizing on-device processing and avoiding facial recognition.
Why it matters
As wearable technology becomes more invasive, Apple's privacy-centric approach could set a new industry standard for consumer trust and data security.
As Apple prepares to launch its first smart glasses, the company is also wrestling with how to address consumer privacy concerns, according to Bloomberg’s Mark Gurman .
Gurman reports that Apple has pushed back the launch target from early 2027, with the glasses now set for unveiling at the Worldwide Developers Conference in June 2027 and actually becoming available by the end of the year. That delay allows Apple to work on the product itself, and on the messaging around privacy.
It sounds like the company has noticed the concerns around Meta’s smart glasses — sometimes decried as “pervert glasses” — being used to make non-consensual video recordings . That could be a bigger issue for Apple, which constantly emphasizes privacy in its marketing.
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