The Hindu·8 min read

CAMPARI TURNS SOUTHEAST ASIA RED FOR THE REGION'S BIGGEST NEGRONI WEEK YET

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CAMPARI TURNS SOUTHEAST ASIA RED FOR THE REGION'S BIGGEST NEGRONI WEEK YET
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From 21 to 27 September 2026, more than 1,000 bars across Southeast Asia and Taiwan celebrate the timeless bond between Campari and the iconic cocktail, with guest shifts, local twists and Negronis you won't find anywhere else.

SINGAPORE , Sept. 18, 2026 /PRNewswire/ - - Campar i , Italy's iconic red apéritif, and Imbibe Magazine retur n for the 14th edition of Negroni Week, running from 21 to 27 September 2026. Across Southeast Asia and Taiwan, more than 1,000 bars, pubs and restaurants in seven markets — Indonesia, Thailand, Taiwan Region , Vietnam, the Philippines, Malaysia and Singapore — will raise a glass to the world's #1 best-selling classic cocktail, with celebrations, Negroni riffs and promotions running well beyond the week in many venues. Campari has brought the region's best and brightest in one circuit, celebrating the power of storytelling through creative mixology.

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