CAMPARI RED HANDS APAC 2026, THE REGIONAL BARTENDING COMPETITION RETURNS IN SEARCH OF THE NEXT RED HANDS ICON
Campari has launched the 2026 edition of its regional bartending competition, 'Red Hands APAC,' themed around 'Contrast & Synchrony.' The winner will receive a cash prize and a trip to Milan, with their cocktail design being added to the official Negroni family lineage.
Why it matters
This competition serves as a significant marketing and community-building event for the global spirits industry, highlighting trends in mixology and brand heritage.
Themed "Contrast & Synchrony", the 2026 edition invites bartenders across APAC to step into the spotlight where opposites meet and harmony begins — and to compete for the title of Campari Red Hands APAC Champion.
The article is a straightforward announcement of a corporate-sponsored event.
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