Campaign highlights conflicting emotions around prostate cancer
The Marie Keating Foundation has launched a campaign titled 'Diagnosis Duality' to highlight the complex and often conflicting emotions faced by men diagnosed with prostate cancer. The initiative aims to raise awareness during Blue September.
Why it matters
Addressing the psychological impact of cancer is essential for holistic patient care and improving long-term quality of life.
‘Diagnosis Duality – the Seen, Unseen and Everything in Between’ is the title of a new awareness drive by the Marie Keating Foundation
Conflicting emotions can sit side by side during and after a prostate cancer diagnosis, but they are not always visible to the people around us.
That is the message of a new campaign by Marie Keating Foundation to mark Blue September , an international awareness initiative held every September to promote men’s health.
‘Diagnosis Duality – the Seen, Unseen and Everything in Between’ explores these different feelings that can coexist through five pairings: Alive / Angry; Free / Fear; Grateful / Grieving; Delighted / Detached and Strong / Shaken.
Around 4,500 men are diagnosed with prostate cancer in Ireland each year. Excluding non-melanoma skin cancer, it is the most common cancer diagnosed in men in Ireland.
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