The Hindu·2 min read·medium

Cambridge Enters the Educational Games Segment With Its First Game, Memory Go Round

Cambridge Enters the Educational Games Segment With Its First Game, Memory Go Round
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Cambridge University Press & Assessment has launched 'Memory Go Round', an educational board game aimed at developing cognitive skills in children. The product marks the organization's expansion into the learning-through-play market.

Why it matters

This move represents a strategic shift for traditional educational publishers toward interactive, screen-free digital-age learning tools.

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New Delhi, Delhi, India – Business Wire India

Cambridge today announced the launch of Memory Go Round: Good Habits , a new educational game designed to focus on value education, memory development, and critical thinking through play in young learners. Combining Cambridge’s educational expertise with engaging gameplay, the offering extends learning beyond the classroom and creates new opportunities for young learners to develop essential cognitive skills in a fun and interactive way.

With Memory Go Round , Cambridge is entering the learning-through-play segment, bringing its expertise in education to a new format that blends skill development with entertainment. The launch reflects Cambridge’s focus on creating engaging learning experiences that support children’s cognitive and personal development beyond the classroom.

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