Calvin Klein launches third chapter of Fall 2026 'Feel The Fit' denim campaign with Jung Kook of BTS

New multi-chapter campaign captures the feeling of pulling on the perfect pair of jeans

NEW YORK and BENGALURU, India , Sept. 16, 2026 /PRNewswire/ -- Calvin Klei n today unveils the third chapter of its Fall 2026 'Feel the Fit' denim campaign starring global brand ambassador Jung Kook o f pop roy alty BTS. Celebrating the confidence that comes when the fit feels right, Jung Kook brings his signature energy and style to iconic Calvin Klein denim.

"After working with Calvin Klein for so many years, I've come to appreciate how I feel every time I put on the brand's jeans," said Jung Kook . "There's something about the fit and attitude that really resonates with me. Bringing that feeling to life through music and movement made this campaign especially fun."