Californians' data deletion requests, DROP, become enforceable Aug. 1
California has launched the Delete Request Opt-out Platform (DROP), a new tool allowing residents to request that data brokers stop selling their personal information. The system aims to simplify privacy management by replacing the need to contact hundreds of individual companies.
Why it matters
This initiative represents a significant shift in consumer data rights, potentially forcing data brokers to adopt more transparent practices or face financial penalties.
Cal Privacy told NBC 7 Responds it has already fined 12 data brokers tens of thousands of dollars each for failing to register in the DROP system. Sergio Flores with the NBC 7 and Telemundo 20 Responds reports.
If you've ever wondered how much of your personal information is collected every time you go online, California is giving consumers a new way to push back.
Starting Aug. 1, registered California data brokers must begin honoring requests submitted through the state's Delete Request Opt-out Platform, better known as DROP.
Stream San Diego News for free, 24/7, wherever you are with NBC 7.
The online tool allows California residents to ask registered data brokers to stop selling their personal information without having to contact hundreds of companies individually.
Since Jan. 1, about 350,000 Californians have already signed up through the DROP website.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in