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TechCrunch·2 min read·medium

California law targeting loud streaming ads takes effect on July 1

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Anthony Ha
California law targeting loud streaming ads takes effect on July 1
✦AI Summary

A new California law mandates that streaming services must ensure advertisements do not exceed the volume of the accompanying video content. The legislation aims to prevent jarring volume spikes for viewers, with potential for broader adoption across the U.S.

Why it matters

This represents a significant regulatory intervention in consumer media consumption and digital advertising standards.

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Streaming ads might be getting a lot quieter this week.

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Political Bias
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Confidence: 85%

The article presents both the consumer benefit and the industry opposition to the regulation.

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